And, the more knowledge they have, the more value they invariably get from it. When on-boarding new customers, we all (hopefully) understand the importance of providing them the appropriate support and resources so that they make the best use of your product and service. The point is: dependent on your context, make sure you clearly measure purchase patterns, adoption rates, and similarly relevant KPIs that are strong indicators of success (or struggle). This is because most B2B purchases typically come in the form of long-term subscriptions, contracts, or licenses. For example, credit card companies and airlines partner to offer consumers added value through frequent flyer miles on an airline.Īnd while this is a great strategy for B2C customers, it doesn't actively translate to the B2B market. The more frequently people purchase from you, the more valuable your service, pricing, benefits, and related items become to them.
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